
1. What is the purpose of ad copy in Facebook Ads?
a) To explain the ad rules
b) To write a message that will catch the audience’s attention
c) To show the ad in different countries
d) To create a new product
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Answer: b) To write a message that will catch the audience’s attention
2. Which of the following is a good tip for writing Facebook Ads copy?
a) Write long and complex sentences
b) Be clear and concise with a call to action
c) Avoid using any images
d) Write only about the company’s history
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Answer: b) Be clear and concise with a call to action
3. What should be included in a strong Facebook Ad headline?
a) A random fact
b) Something that grabs attention quickly and tells the main message
c) A long explanation of your product
d) A question about the company
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Answer: b) Something that grabs attention quickly and tells the main message
4. Why is it important to use a call-to-action in your Facebook Ad copy?
a) It tells people what to do next, like ‘Buy Now’ or ‘Sign Up’
b) It changes the ad’s colors
c) It makes your ad cheaper
d) It removes images from the ad
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Answer: a) It tells people what to do next, like ‘Buy Now’ or ‘Sign Up’
5. Which tone of voice is best to use in Facebook Ads?
a) Complicated and technical
b) Simple and relatable to the audience
c) Serious and formal
d) Long and detailed
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Answer: b) Simple and relatable to the audience
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