Budgeting and Bidding for Facebook Ads

1. What does the ‘budget’ in Facebook Ads mean?

a) The amount of money you will spend on your ad
b) The time your ad will run
c) The number of clicks you want
d) The number of people you want to see your ad

2. Which type of budget lets you set a daily limit for spending on Facebook Ads?

a) Lifetime budget
b) Daily budget
c) Hourly budget
d) Weekly budget

3. What is ‘bidding’ in Facebook Ads?

a) Deciding how much you will pay for each click or view of your ad
b) Choosing your target audience
c) Setting the time when your ad will run
d) Adding text to your ad

4. What happens if your budget runs out during your ad campaign?

a) The ad will keep running
b) The ad will stop showing
c) The ad will change
d) The ad will show more often

5. Which of the following is a bidding strategy used in Facebook Ads?

a) Cost-per-click (CPC)
b) Cost-per-hour (CPH)
c) Free bids
d) Post bids