Not sure where to start? Take the 1-minute course quiz →
Beginner

Introduction to Marketing (Free) — Basics, 4 Ps & SWOT Analysis

Free starter course: what marketing really is, the 4 Ps, SWOT analysis and how businesses grow — in under 30 minutes.

Updated October 10, 2026
Created by Digital Janit
Certificateon completion
7Lessons
28mOf video
NewStudents
Hindi / EnglishLanguage

What you'll learn

  • Understand what marketing really means
  • Communicate clearly with customers
  • Avoid common misunderstandings about marketing
  • See marketing as a continuous cycle, not a one-time task
  • Use SWOT analysis for better decisions
  • Apply the 4 Ps: product, price, place and promotion

Course curriculum

1 section · 7 items · 28m
01What Is Marketing7 items
  • What Is Marketing 5:28
  • Key Element of Marketing Commnicationm 2:53
  • Common Misunderstandings About Marketing 2:48
  • Marketing is a Continuous Cycle 3:27
  • SWOT Analysis 5:22
  • Purpose of Marketing 2:17
  • 4 Ps of Marketing 6:22
Free preview

Free Get every lesson, the certificate and lifetime access.
Log in to enrol free

About this course

New to marketing? Start here — free, simple and done in under 30 minutes.

Before you learn SEO, ads or social media, it helps to understand marketing itself. This short course explains the ideas every marketer uses, with simple examples.

Lessons

  • What is marketing
  • Key elements of marketing communication
  • Common misunderstandings about marketing
  • Marketing is a continuous cycle
  • SWOT analysis
  • The purpose of marketing
  • The 4 Ps of marketing

It’s free — enrol now and finish it today. Then take the next step with a full digital marketing course.

This course includes

7 short video lessons (28 minutes)
100% free
Certificate of completion
Lifetime access

Who this course is for

Complete beginners — curious about marketing
Students — before starting a digital marketing course
Small business owners — who want to market better
Aspiring entrepreneurs — planning their first business

Requirements

  • A phone or laptop
  • Nothing else — it’s free and beginner-friendly

Your instructor

Digital Janit

Digital marketing trainer
26 courses

Student feedback

5.0 from 49 student reviews

No reviews for this course yet. Here’s what students say about our other courses.

Before enrolling in these Digital Marketing courses, I had little to no experience in this field. However, after completing them, I now have a solid understanding of various aspects such as SEO, Facebook Ads, Email Marketing, and more.…
NK Nitish Kumar Verified student Complete Digital Marketing Course in Hindi — Batch 1 (Recordings + Notes + Quizzes)
The Digital Marketing course was taught in a very clear and effective way. Our instructor explained every topic in detail, which made it easy to understand—even as a beginner. The course covered everything from SEO and social media…
RP Roshan Poddar Verified student Complete Digital Marketing Course in Hindi — Batch 1 (Recordings + Notes + Quizzes)
I had no prior experience in creating landing pages or designing layouts. But after learning through Canva tutorials and exploring their landing page templates, I realized it's not as difficult as it seemed. These courses taught me how…
PS Praveen Sharma Verified student Landing Page Course in Hindi — Build High-Converting Pages with WordPress & Elementor
At first, I had no idea how email marketing worked or why it was important. But after learning the basics through online courses and tutorials, I understood how to write engaging subject lines, design email templates, and track…
PS Praveen Sharma Verified student Email Marketing Course in Hindi — Brevo Lists, Campaigns & Automation
Before starting these digital marketing courses, I had no clear idea about how online marketing works. But after learning step by step, I now understand SEO, social media, email marketing, Google Ads, and more. The teaching was easy…
R Rakesh Verified student Complete Digital Marketing Course in Hindi — Batch 1 (Recordings + Notes + Quizzes)
The Digital Marketing interview Q&A session was incredibly helpful in preparing me for interviews. I learned how to answer key questions on topics like SEO, Google Ads, and social media marketing in a simple and effective way. The…
R Rakesh Verified student Digital Marketing Interview Questions & Answers — 16 Topics
Attending the Digital Marketing interview Q&A session was very helpful. It gave me clear insights into common interview questions and how to answer them with confidence. I learned how to explain my skills in SEO, Facebook Ads, Email…
NK Nitish Kumar Verified student Digital Marketing Interview Questions & Answers — 16 Topics
I didn’t know much about Digital Marketing before this course. But after completing it, I gained a solid understanding of SEO, Google Ads, and Social Media Marketing. The course was very easy to follow, and I learned practical…
RR Rohit Raj Verified student Complete Digital Marketing Course in Hindi — Batch 1 (Recordings + Notes + Quizzes)
Before taking the SEO course, I had no knowledge of how search engines work. Now, I understand how to optimize websites with on-page, off-page, and technical SEO. This course has been essential in improving my digital marketing skills…
RP Roshan Poddar Verified student SEO Course in Hindi — Keyword Research, Technical SEO, Search Console & Semrush
The Digital Marketing course was very helpful. I learned all the important topics like SEO, Google Ads, social media marketing, email marketing, and more. The teaching was easy to understand, and now I feel confident to work on…
RR Rohit Raj Verified student Digital Marketing Essentials — SEO, Google My Business, Landing Pages, Canva & Email
i am glad being a part of this course , everything was detailed explained just what i need to upskill my skills. i recommend to every needy.
AS Aparna Soni Verified student SEO Course in Hindi — Keyword Research, Technical SEO, Search Console & Semrush
Best Course to Learn Digital Marketing
JY Janit Yadav Verified student Digital Marketing Course in Hindi (2024 Batch) — WordPress, SEO, Facebook Ads, Email & GMB

Share this course, earn 10%

Know someone who’d like this course? They get 10% off, and you earn 10% of what they pay. Use it on courses or withdraw it by UPI.

Frequently asked questions

Do I need any experience to join?

No. Courses start from the basics and build up step by step, so complete beginners can follow along.

Which language is this course in?

Our courses are taught in Hindi or English. Check the language tag at the top of the page.

Will I get a certificate?

Yes. Complete all lessons and quizzes in the course to download your certificate. Anyone can check it on our verification page.

How do I access the course after enrolling?

Log in any time and open Courses in your dashboard to continue where you left off, on mobile or laptop.

What is the refund policy?

Please read our cancellation and refund policy before you enroll.

Cancellation & refund policy →

Ready to start learning?

Join Introduction to Marketing (Free) — Basics, 4 Ps & SWOT Analysis and build real, job-ready skills.

Free
Log in to enrol free
Refer a friend, earn 10% Earn 10% of every course your friends buy. They save 10% on their first course.
Explore courses

Don't have an account yet? Sign up for free

+91 79760 71210 WhatsApp us