Targeting and Audience Segmentation in Google Ads

1. What is Audience Targeting in Google Ads?

a) Showing ads to everyone on the internet
b) Showing ads to people based on their interests and behavior
c) Posting ads on social media
d) Ignoring your audience’s needs

2. Which Targeting Option Lets You Show Ads to People in a Specific Location?

a) Demographic targeting
b) Geographic targeting
c) Keyword targeting
d) Interest targeting

3. What Does Demographic Targeting Focus On?

a) Age, gender, and income
b) The design of your website
c) The color of the ad
d) Your company name

4. What is Remarketing in Google Ads?

a) Showing ads to people who have visited your website before
b) Sending emails to your subscribers
c) Changing your website design
d) Creating new social media posts

5. Why is Audience Segmentation Important in Google Ads?

a) To divide your audience into smaller groups based on their behavior and interests
b) To increase the length of your ad copy
c) To target all internet users with the same ad
d) To avoid creating new ads