About this video
A personal brand is what people think of when they hear your name. For freelancers, job seekers and business owners, a clear personal brand brings opportunities to you instead of you chasing them.
In this live session we discuss how to choose what you want to be known for, set up your profiles, share your work consistently and build trust online, even if you are just starting out.
What you will learn
- What personal branding is and why it matters
- Choosing your niche and the audience you want to reach
- Optimising your LinkedIn and Instagram profiles
- Sharing your learning and projects as content
- Staying consistent and measuring growth
Quick answers
Do I need many followers to have a personal brand?
No. A small, relevant audience that trusts you is more valuable than a large, random one.
Which platform is best for personal branding?
LinkedIn for jobs and B2B clients; Instagram or YouTube for creators and consumer audiences.
Try it yourself: Rewrite your LinkedIn headline so it says who you help and how, in one line.
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