About this video
Search Console and Google Analytics are often confused because both show traffic numbers. The difference is simple: Search Console covers what happens before the click, on Google’s results page. Analytics covers what happens after the click, on your website.
This video compares the two tools side by side, explains why their numbers never match exactly and shows which tool answers which question.
What you will learn
- Before the click vs after the click
- Impressions, clicks, CTR and average position in Search Console
- Users, sessions, engagement and conversions in Analytics
- Why the numbers differ between the tools
- Which questions each tool answers best
Quick answers
Which tool shows my keywords?
Search Console. Google Analytics does not show search keywords.
Do I need both tools?
Yes. Together they show how people find your site and what they do there.
Try it yourself: Find your top page in Search Console, then look up the same page in Analytics and compare clicks with sessions.
Found this useful? Get our free cheatsheets
SEO cheatsheet, Google Business checklist and a full course guide. Enter your WhatsApp number to download them instantly.
