What Is Email Marketing and Why It Matters for Your Business

About this video

Email marketing is sending planned, useful emails to people who have agreed to hear from you: welcome emails, newsletters, offers and reminders. Unlike social media, you own your email list, and no algorithm decides who sees your message.

This video explains what email marketing is, why it still gives one of the best returns of any channel and what you need to get started.

What you will learn

• What email marketing is and how it differs from spam
• Why an email list is a business asset you own
• Common uses: welcome series, newsletters, offers, reminders
• Key numbers: open rate, click rate and unsubscribes
• Tools you can start with for free, like Brevo and Mailchimp

Quick answers

Is email marketing still effective?

Yes. People check email every day, and a list of interested subscribers converts better than most channels.

Can I email people whose addresses I bought?

No. Always email only people who gave you permission; bought lists hurt delivery and break the law in many countries.

Try it yourself: Think of one free resource your audience would happily give an email address for.