Lists in Brevo: Organise Your Contacts Easily

About this video

Sending every email to everyone lowers opens and raises unsubscribes. Brevo lets you organise contacts into lists, such as leads, customers and students, and into folders that group related lists. Segments go further by filtering contacts by their details or behaviour.

This video creates lists and folders, adds contacts to them and builds a simple segment.

What you will learn

• Creating folders and lists
• Adding contacts to lists manually and by import
• The difference between lists and segments
• Building a segment from attributes or activity
• Choosing lists when sending a campaign

Quick answers

Can one contact be on several lists?

Yes. A contact can belong to many lists and still count once in your contact total.

Lists or segments: which should I use?

Use lists for fixed groups and segments for groups that update automatically, like “opened in the last 30 days”.

Try it yourself: Create two lists, “Leads” and “Customers”, and decide which emails each should receive.