About this video
Facebook Ads are paid posts that businesses show to chosen people on Facebook, Instagram, Messenger and Meta’s partner apps. Instead of waiting for followers to find you, you pick who sees your message by age, location, interests and behaviour, and you pay only for the results you choose, such as clicks, leads or sales.
This video explains the idea from zero: why businesses of every size use Facebook Ads, how the auction decides who sees an ad, and what you need before your first campaign. It is the first lesson of our Facebook Ads series, so no earlier knowledge is needed.
What you will learn
- What a Facebook ad is and where it appears (Feed, Stories, Reels, Messenger)
- How ads differ from normal posts and boosted posts
- How targeting works: location, age, interests and custom audiences
- How the ad auction and your budget decide who sees the ad
- What you need to start: a Facebook Page, an ad account and a payment method
Quick answers
How much do Facebook Ads cost?
You set the budget yourself. Many small businesses in India start with ₹100–₹300 a day and increase it once an ad brings results. Meta charges only up to the budget you set.
Do Facebook Ads also show on Instagram?
Yes. With Advantage+ placements Meta shows the same ad on Facebook, Instagram, Messenger and the Audience Network, wherever it performs best.
Try it yourself: Open the Meta Ad Library, search for a brand you like and note three things its ads have in common: the hook, the image style and the call-to-action.
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