UTM Campaign URL Builder
Track every campaign in Google Analytics
Runs in your browser Instant results 100% free
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About the UTM Campaign URL Builder
UTM parameters tell Google Analytics exactly where each visitor came from: which platform, which campaign and even which ad. Without them, traffic from WhatsApp, Instagram bios or emails often shows up as “direct”. This builder adds the parameters correctly and keeps a history of the links you create.
How to use it
- Paste your landing page URL.
- Pick a preset (Facebook Ads, Instagram, WhatsApp, Email…) or fill in source, medium and campaign yourself.
- Copy the tracking link or download its QR code. Your recent links are saved in this browser.
Frequently asked questions
Which UTM parameters are required?
utm_source, utm_medium and utm_campaign. utm_term and utm_content are optional.
Should I use capital letters in UTMs?
No. UTMs are case-sensitive, so “Facebook” and “facebook” show as different sources. Use lowercase.
Where do I see UTM results?
In GA4 under Reports → Acquisition → Traffic acquisition, using “Session source / medium” or “Session campaign”.
Want to master this skill?Learn it step by step in our Google Ads course – practical, in Hindi and English.
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