Google Ads Preview & Character Counter
Write search ads within the limits
Runs in your browser Instant results 100% free
Loading tool…
About the Google Ads Preview & Character Counter
Google search ads have strict limits: 30 characters per headline, 90 per description and 15 per display path. This tool counts as you type, warns you before you go over, and shows a live preview of how the ad could look on Google.
How to use it
- Enter your final URL and display paths.
- Write up to three headlines and two descriptions; counters turn red if you go over.
- Check the preview, then copy everything into Google Ads.
Frequently asked questions
How many headlines can a responsive search ad have?
Up to 15 headlines and 4 descriptions. Google shows up to 3 headlines and 2 descriptions at a time.
Do emojis count as characters?
Google Ads does not allow emojis in most ad text, so avoid them.
Want to master this skill?Learn it step by step in our Google Ads course – practical, in Hindi and English.
See the courseMore Marketing & Ads tools
