ROAS & Ad Metrics Calculator
CTR, CPC, CPM, CPA, ROAS & ROI in one place
Runs in your browser Instant results 100% free
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About the ROAS & Ad Metrics Calculator
Are your ads making money? Enter your spend, impressions, clicks, conversions and revenue to see every important ad metric at once, and whether the campaign is above or below its break-even ROAS based on your profit margin.
How to use it
- Enter ad spend, impressions, clicks, conversions and revenue from Ads Manager or Google Ads.
- Add your profit margin to see the break-even ROAS.
- Read the results: green means profitable, red means it needs work.
Frequently asked questions
What is a good ROAS?
It depends on your margin. If your margin is 40%, you need a ROAS of 2.5 just to break even.
What is the difference between ROAS and ROI?
ROAS is revenue divided by ad spend. ROI also subtracts costs and shows profit as a percentage.
Want to master this skill?Learn it step by step in our Facebook & Instagram Ads course – practical, in Hindi and English.
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