Profit Margin & Markup Calculator
Profit, margin %, markup % and the right price
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About the Profit Margin & Markup Calculator
Margin and markup are often confused, and the difference can cost you money. Enter your cost and selling price to see your profit, margin and markup, or enter a target margin or markup to get the right selling price.
How to use it
- Enter your cost price and selling price.
- Read the profit, margin and markup.
- Enter a target margin or markup to see the price you should charge.
Frequently asked questions
What is the difference between margin and markup?
Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. A 50% markup equals a 33.3% margin.
What is a good profit margin?
It depends on the business. Many online sellers aim for 30–50% gross margin to cover ads, shipping and returns.
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